Privacy Policy

Call Margo (“Margo,” “we,” “us”) provides an AI voice answering service for local service businesses. This Privacy Policy explains what information we collect from our business customers (“Customers”) and the people who call or text them (“Callers”), how we use it, and the choices you have.

1. Information we collect

From Customers: business name, contact name, email, phone number, billing details (processed by our payment processor), business hours, services offered, and any FAQ or knowledge content you provide.

From Callers: phone number (caller ID), call audio, call recordings, transcripts, AI-generated summaries, SMS messages exchanged with the business number, and any information the caller volunteers during the call (name, vehicle, appointment preferences, etc.).

Automatically: call metadata (date, time, duration, outcome), device/browser data when you use our dashboard, and standard log data.

2. How we use information

• To answer calls on behalf of the Customer, book appointments, and send follow-up SMS.
• To generate transcripts, summaries, and analytics for the Customer.
• To operate, secure, and improve the service.
• To send transactional messages (account, billing, service alerts).
• To comply with legal obligations.

3. Call recording & AI disclosure

Calls handled by Margo may be recorded and transcribed. Where required by state law (including two-party-consent states), Margo discloses recording at the start of the call. Margo identifies as an AI assistant whenever a caller asks whether they are speaking with a person.

4. SMS messaging

After a call, Margo may send the caller an SMS from the Customer's business number (transactional follow-up only — never marketing). The first SMS in any thread includes opt-out instructions (reply STOP to unsubscribe, HELP for help). Message and data rates may apply. Outbound SMS uses A2P 10DLC registered campaigns through our telecom provider.

Phone numbers and SMS opt-in data are never sold, rented, or shared with third parties or affiliates for marketing or promotional purposes. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

5. How we share information

• With the Customer whose number the Caller dialed (recordings, transcripts, summaries, SMS history).
• Service providers we use to run the platform: Twilio (telephony & SMS), ElevenLabs (voice & conversational AI), our hosting and database providers, and our payment processor. These providers act on our instructions and are bound by confidentiality.
• Legal when required by law, subpoena, or to protect rights and safety.

We do not sell personal information, and we do not share phone numbers or SMS opt-in data with third parties or affiliates for marketing or promotional purposes. We do not use Caller data to train third-party AI models.

6. Data retention

Call recordings, transcripts, and SMS history are retained for 90 days by default, or up to 1 year on our Managed tier. Customers may request earlier deletion of specific records. Account and billing records are retained as required for tax and accounting purposes.

7. Security

We use encryption in transit, access controls, and row-level security on our database. No system is 100% secure; please use a strong, unique password for your account.

8. Your choices & rights

Callers may ask the Customer to delete their recordings, transcripts, or SMS thread. Customers may export or delete their data from the dashboard or by emailing us. Depending on your state or country (e.g., CCPA, GDPR), you may have rights to access, correct, delete, or port your data, and to opt out of certain processing.

9. Children

The service is not directed to children under 13 and we do not knowingly collect their information.

10. Changes

We may update this policy. Material changes will be communicated via email or the dashboard.

11. Contact

Questions or requests: privacy@getcallmargo.com.