Pricing
Three plans.
No card until she answers.
Every plan includes English, Spanish, and Brazilian Portuguese. Solo is voice + email and is live the same hour you forward your line. Growth and Managed add calendar booking and auto-SMS follow-up — voice is still live the same hour; texting switches on once carrier registration is approved. No card until you hear Margo answer for your business on a live test call.
Hear her before you buy
Call (774) 436-2746 and Margo will pitch you herself.
Last five digits spell MARGO. She'll answer, take your info, and Steve sets up your demo within a day.
Solo
$79$49/mo
Launch price — first 20 customers
The owner-operator who can't get to the phone. Forward your line and never lose another caller. Live the same hour.
- 150 answered minutes / month (~75 calls)
- Margo's voice (ElevenLabs)
- EN · ES · Brazilian Portuguese
- Post-call email to caller (when captured)
- Owner email after every call — transcript + recording
- Take message · FAQ · spam block
- Same-day setup — no carrier registration
Growth
Most pick this$249/mo
Local service businesses that want every caller to walk away with a text. Voice live same hour, SMS live ~1 week after carrier approval.
- 800 minutes / month (~400 calls)
- Auto-SMS follow-up from your business number
- Native calendar booking
- EN · ES · Brazilian Portuguese
- 3 concurrent calls
- Margo website chat widget (embed on your site)
- Owner email + caller SMS after every call
- 10DLC carrier registration filed during onboarding
Managed
$499/mo
Higher-volume businesses that need more concurrent capacity and priority support.
- 1,800 minutes / month (~900 calls)
- Everything in Growth
- 10 concurrent calls
- Priority support
- EN · ES · Brazilian Portuguese
- 10DLC carrier registration filed during onboarding
Industry-specific plans
Run a used-car lot or an auto repair shop? We've built tailored bundles — inventory-aware lot tiers, and a Margo + GarageDesk shop bundle — on their own pages.
Add-on
Margo Bridge
A tablet kiosk for your lobby. Visitors speak in Spanish or Brazilian Portuguese; Margo replies aloud in their language and shows your staff the English translation.
$79$49/mo
Launch price — first 20 customers
Overage: $0.28/min on every tier · SMS overage $0.01/segment (Growth & Managed, and the Solo SMS add-on). Additional phone number: $10/mo. Month-to-month, cancel anytime.
On Solo? Add SMS follow-up for $15/mo so Margo texts every caller — available in-app once you're live. Requires carrier registration approval first.
Margo never invents or estimates prices. She may communicate only prices, rate tables or pricing rules specifically approved by the business.
What you actually get
The details behind the price.
Plan for plan, here's what's included and what isn't — so there are no surprises on your first invoice.
| What matters | Solo $49 | Growth $249 | Managed $499 |
|---|---|---|---|
| Included minutes | 150 answered minutes / month (~75 calls) | 800 minutes / month (~400 calls) | 1,800 minutes / month (~900 calls) |
| Minute overage | $0.28/min | $0.28/min | $0.28/min |
| Calls at the same time | 1 call at a time | 3 concurrent calls | 10 concurrent calls |
| English · Spanish · Portuguese | Included | Included | Included |
| Keep your published number | Conditional forwarding | Conditional forwarding | Conditional forwarding |
| Owner email after every call | Transcript + recording | Transcript + recording | Transcript + recording |
| Calendar booking | Message capture instead | Included | Included |
| Follow-up to the caller | Email · text as a $15/mo add-on | Text from your business number | Text from your business number |
| Text overage | $0.01/segment | $0.01/segment | $0.01/segment |
| Carrier registration for texting | Only if you add SMS | Filed during onboarding | Filed during onboarding |
| Price quoting | Blocked at runtime | Blocked at runtime | Blocked at runtime |
| Hear her before you pay | Live test call | Live test call | Live test call |
| Contract | Monthly, cancel anytime | Monthly, cancel anytime | Monthly, cancel anytime |
Pick Solo if you mainly need the phone answered and the details emailed to you. Pick Growth if you want callers booked in and texted afterwards. Pick Managed for higher call volume and more calls running at once. Margo never invents or estimates prices. She may communicate only prices, rate tables or pricing rules specifically approved by the business.
Keep your number
Your cell phone,
now open 24/7.
No second number to give out. No porting. No new hardware. Verizon, AT&T, T-Mobile, and US Cellular all support conditional call forwarding — three dial codes from your phone's keypad. Margo only picks up the calls you'd otherwise miss.
On busy
You're already on a call. Instead of voicemail, Margo answers in your business name and books the next caller.
On no-answer
You're under a hood, on a roof, or driving. After 4 rings, the call hands off to Margo with full context.
When unreachable
Dead zone, phone off, airplane mode. Margo answers immediately — your customer never hears a dead line.
One note worth saying out loud: forwarded minutes are billed by your carrier as outbound minutes on your plan. On any unlimited plan that's $0. On metered plans, check your bucket before you forward.
More than answering
The whole front desk.
Not just a voicemail upgrade.
Every plan ships with what a $20/hr hire can't reliably do: she answers every time in your business name, never quotes prices she shouldn't, logs every call with transcript and summary, and emails (or texts) the caller back automatically.
See everything included →- Spam & robocall block
- Owner email after every call — transcript + recording
- Caller email follow-up on every plan
- Caller SMS follow-up on Growth and Managed
- Hard price guardrail — she never quotes a number
- Tri-lingual by default (EN · ES · PT-BR)
- Your number stays your number — no porting
- Honest AI disclosure if asked
- Recording disclosure for 2-party consent states
Pricing FAQ
Straight answers,
no asterisks.
What counts as a 'minute'?+
Only minutes Margo actually spends on a live call — measured from answer to hangup, rounded up to the nearest 6 seconds. Voicemails she doesn't answer and abandoned calls don't count.
What happens if I go over my included minutes?+
Overage is $0.28/min on every tier, billed as a line item on your next invoice — we don't run a surprise extra charge in the middle of the month. We email you at 80% and 100% of your monthly pool so you can upgrade first if you want (we prorate).
What about SMS overage?+
Included SMS covers normal post-call follow-up (confirmation, booking link, reminder). Beyond that, outbound SMS bills at $0.01 per segment (a segment is 160 characters GSM or 70 characters if the message contains emoji/unicode). It shows up as a line item on your next invoice, same as minute overage. Applies to Growth, Managed, and the $15/mo Solo SMS add-on.
Why do you make me do a test call before charging me?+
Because how she sounds answering for your business is the whole decision, and we'd rather you walk away than ask for a refund later. After signup you configure your business, then call your forwarded line and hear Margo answer as your business. Only after you approve does your card get charged.
Is Brazilian Portuguese really included on the $49 plan?+
Yes. English, Spanish, and Brazilian Portuguese on every tier including Solo. Auto-detect with silent switching — no "press 2 for Spanish."
Do I have to change my published phone number?+
No. You keep your number. We give you a Twilio number and you forward your existing line to it on no-answer, busy, or after-hours. Your customers see the same caller ID they always have.
Why is SMS only on Growth and Managed?+
Outbound business SMS requires A2P 10DLC carrier registration for each business. Solo skips it entirely and uses email follow-ups so you can go live the same hour. Growth and Managed include SMS — we file the carrier paperwork during onboarding and SMS turns on automatically once it's approved. Approval timing is set by the carriers, so we can't promise a date.
How long does setup take?+
Voice answering is live the same hour you forward your line, on every plan. On Growth and Managed, text follow-up switches on later, once carrier registration is approved — that part is out of our hands.
What follow-up does Solo send?+
Email to the caller (when an email is captured on the call) and an owner email summary after every call with the transcript and recording. Booking confirmations also go by email. No SMS, no STOP-keyword headache, no 10DLC filing.
What's the difference between Solo and Growth?+
Solo ($49) is voice answering + post-call email — same-day live, no carrier paperwork. Growth ($249) adds auto-SMS follow-up from your business number, a larger minute pool, and 3 concurrent calls. Pick Solo if email follow-up is enough; pick Growth if you want every caller to walk away with a text.
What's the difference between Growth and Managed?+
Managed ($499) gets you a larger minute pool (1,800 min), 10 concurrent calls, and priority support. Same voice, same languages, same booking — just sized for higher call volume.
Is there a contract?+
Month-to-month. No setup fees, no annual commitment. Cancel anytime.
SMS compliance
STOP, opt-outs, and what we'll never text.
+
SMS compliance
STOP, opt-outs, and what we'll never text.
Every first text includes "Reply STOP to opt out."
When a caller replies STOP, UNSUBSCRIBE, CANCEL, END, or QUIT, the carrier blocks future messages instantly and we flag the caller as opted-out across every template. HELP returns your business name and a contact line. Both are required by CTIA and 10DLC carrier rules.
"Transactional" means a direct response to that call.
Booking confirmations, reminders, callback notices, quote follow-ups, and directions tied to a specific call — all transactional and unlimited. What's not covered: marketing blasts, promotional offers, or bulk review requests. That's marketing under TCPA and needs separate written consent — Margo won't send it.
Quiet hours are enforced.
No outbound SMS between 9 PM and 8 AM in the caller's local timezone, per TCPA. After-hours callers still get an immediate auto-reply because they initiated the conversation — that's allowed.
A2P 10DLC keeps you out of the spam folder.
Every text goes from your registered business brand and campaign — not a shared shortcode or recycled long code. That's why deliverability holds above 95% and your texts don't get filtered by major carriers.
What your callers actually receive
Real texts, sent automatically.
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What your callers actually receive
Real texts, sent automatically.
Every answered call ends with a text from your business number. Margo picks the template based on how the call ended — booking, message, after-hours, or quote request.
Booking confirmed
From your business number · sent within 30 seconds of hangup
After-hours callback
From your business number · sent within 30 seconds of hangup
Quote requested
From your business number · sent within 30 seconds of hangup
Message taken
From your business number · sent within 30 seconds of hangup