For used-car lots
A missed call is
a missed test drive.
Margo answers every call to your lot — 9 p.m. Saturday, Sunday morning, mid-walkaround — in a warm human voice. She knows your inventory, books the test drive, captures the trade-in, and texts the listing before the shopper hangs up. From $79/mo.
Hear Margo answer for a lot
Call (774) 436-2746
Margo asks what business you run. Say "auto sales" (or press 2 for auto) and she'll pitch you live and take your callback.
What she does on day one
Inventory-aware.
Never off the lot.
Knows your inventory
Margo reads your live VDP feed. 'Do you still have the 2021 Civic in silver?' gets a real answer, not a callback. If it's gone, she offers the closest 3 from your lot and texts the photos.
Books test drives 24/7
Shoppers don't call 9-to-5. Margo answers Sunday at 10 p.m., qualifies the vehicle of interest, and books the test drive into your calendar with buffer time around your hours.
Trade-in intake
Captures year, make, model, mileage, condition notes, and the best callback number. Texts a follow-up so the customer has it in writing and your sales manager has it in their inbox.
Financing inquiry handoff
'Do you finance bad credit?' is a hot lead, not a callback. Margo confirms you work with subprime lenders, takes the basic info, and routes it straight to your F&I manager.
Never quotes a price
Hard-coded rule. Margo won't say a number, ever — out-the-door, monthly payment, or trade value. She books the appointment so your sales team owns the negotiation.
Photo + price by SMS
Caller asked about a specific vehicle? Margo texts the listing — photo, mileage, VIN, link — from your business number before they hang up. (SMS on Growth, ~1 week after 10DLC clears.)
vs. what you do today
Voicemail kills lot traffic.
Reps can't answer mid-deal.
| Capability | Voicemail | Sales rep answering | Margo |
|---|---|---|---|
| Picks up at 9 p.m. / Sunday | — | — | Included |
| Knows live inventory | — | Yes (if not with a customer) | Included |
| Books a test drive | — | Yes | Included |
| Texts the shopper the listing | — | Rarely | Included* |
| Captures trade-in details | Maybe | Yes | Included |
| Never quotes a number on the phone | n/a | Depends on rep | Hard-coded |
| Cost per month | $0 (and ~$30k/yr in missed deals) | $4,000+ loaded | $79–$249 |
* For inventory-aware texting and lot-specific scripts, see the Front Line tiers below — purpose-built for lots from $199/mo.
Pricing
Built for lots.
Three tiers, one number.
Front Line
$199/mo
Solo-operator lots. Margo answers every call 24/7, listens for the car the shopper wants, and texts it to their phone before they hang up.
- 24/7 phone coverage for your lot
- 300 minutes / month (~150 calls)
- Texts the caller the exact car they asked about
- No match? Sends the closest 3 from your lot
- Every missed call comes back as a text — name, number, vehicle
- EN · ES · Brazilian Portuguese
- 10DLC carrier registration filed during onboarding
- Overage at $0.28/min
- 3 concurrent calls
Front Line + Service Drive
Most picked$249/mo
Lots with a repair bay. Margo runs the front line, Pete runs the service drive — answers website shoppers, books appointments around the clock, and never sends a caller to voicemail.
- Everything in Front Line, plus:
- 800 minutes / month (~400 calls)
- Pete answers your website — texts shoppers the car they asked for
- Native booking calendar — test drives + service bay, self-serve 24/7
- Knows your hours, services, and FAQs (no scripting required)
- Auto-SMS follow-up after every call
- 3 concurrent calls
- Overage at $0.28/min
Front Line Pro
$499/mo
High-volume used-car dealers. Margo knows your inventory, your financing partners, and answers 'is it still available?' in real time — 24/7.
- Everything in Front Line + Service Drive, plus:
- Knows your live inventory — VDP-aware
- 'Is it still available?' answers in real time
- Lot-specific scripts (financing, trades, test drives)
- Owner SMS alert on every hot lead
- 1,800 minutes / month (~900 calls)
- Overage at $0.28/min
- 10 concurrent calls
Just want general Margo plans? See Solo / Growth / Managed.
Stop losing Sunday shoppers to voicemail.
Call (774) 436-2746 and say "auto sales." Margo will pitch you, take your info, and Steve will set up your demo within a day. No card, no contract.